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Article: 10 YEARS OF FOUR ROSES

10 YEARS OF FOUR ROSES  Four Roses

10 YEARS OF FOUR ROSES

A decade of fun, fresh energy, and community

Since the takeover, Four Roses has undergone Four Roses remarkable transformation. The brand has evolved into a contemporary style with a focus on femininity with a bold touch. The collections are designed for women of all ages who love fashion with a playful and daring look. With five stores in Antwerp, Ghent, Aalst, Hasselt, and now Nieuwpoort, plus availability at around 70 retailers, Four Roses has secured Four Roses strong position in the Belgian fashion landscape. At the end of last year, this was also recognized with the Belgian Fashion Award for "Brand of the Year."

“I can hardly believe we’ve been working on Four Roses for ten years now. I still wake up every day with a smile on my face because I have the privilege of building our own brand. It’s hard work, but when you see women on the street looking radiant in our designs, it’s all worth it. This capsule collection sums that up beautifully.”
— Lien De Vroe, founder and designer of Four Roses

 

BEST OF ROSES

We are celebrating 10 years of fun, fresh energy, and an amazing community with an exclusive "Best of Roses" collection! Inspired by our iconic pieces from the past 10 years, this collection showcases exactly what Four Roses stands Four Roses : urban, spicy, and feminine! 

WORLD OF BILBAO

For this exclusive collection, we drew inspiration from magical Bilbao, a city that offers a balance between modernity and history, energy and tranquility. The vibrant green, which we have woven throughout the entire collection as a signature color, symbolizes the refreshing vitality of this city. This shade is not only timeless, but flatters virtually every complexion and style, making it a true "coup d'amour."

SWEET MEMORIES

This collection is a wonderful look back at the past 10 years. It is an ode to the styles and materials that have become your favorite must-haves over time. Soft fleece sweaters, cool jeans, and bold statement T-shirts—they are always popular and make this collection the perfect mix of feminine and cool. These items will remind you of previous seasons, but have now been further perfected. It's time to bring your favorite pieces back into your wardrobe with a new, more modern look!


FABRIC FAVORITES

But the material was also chosen with a healthy dose of nostalgia. Linen has always been a favorite in the Four Roses collections. Did you know that the very first dress designer Lien wore from her own collection was made from this same linen? The soft molleton also tells a story about our long-standing, enjoyable collaboration with Portugal. The yarn used for the sweaters still brings a smile to our faces. It was the first yarn that succeeded time and time again in turning our original idea into reality ❤️


The botanical print was directly inspired by summer 2018, a fabric of which we purchased more than 1,000 meters for the first time, a major milestone in the history of Four Roses a clear sign of a rejuvenating brand. 

Thank you for your years of support. Cheers to many more sweet memories with Four Roses! ❤️

 


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